Nobody knows high heels like a drag queen. Which means nobody knows high heel pain like one either. So we teamed up with RuPaul’s Drag Race superstar, Nicky Doll, to show people how to spray, slaaaaaaaay, and kick high heel pain in the Aspercreme once and for all.
Webby Awards — People’s Voice Award x2
Shorty Awards — Winner x3, Gold x2, Silver x1, Finalist x2
The One Show — Shortlist • Social Video
We know we did a good job because these strangers told us so.
Made with Joie Ha (AD), Steph Vicari (Sr. CW), and Mike Cicale & Todd Condie (CD).