The microbes that cause dandruff are on everyone’s scalp, all the time. So to get people to make a big deal about the tiny microbes hiding in their hair, we hijacked the broadcast of Thursday Night Football and assembled a duo of NFL superstars to send those microbes down the drain with Head & Shoulders.
Sports Illustrated | USA Today | People | Yahoo! News | Business Wire
Before the finale, Troy needed back-up. And we needed to fulfill our career-long dreams of putting two grown men in a bathtub together. Done and done.
We blurred the lines between live TV and commercial breaks with spots designed to leave everyone scratching their heads.
And it wouldn’t be an NFL campaign without a few collectibles. So, we made Trading Bottles. Like trading cards, but shampoo.
Made with Richie Glickman, Jon Bellinger, Anthony Chelette, and Alyssa Malak—at Saatchi & Saatchi NY
Directed by Kris Belman