Whenever BJ’s Wholesale Club opens up a new store, they also roll out a new troll—a crotchety curmudgeon who absolutely does not not use reverse psychology to get people to not not want to join BJ’s. My contribution to the BJ’s grouch universe was a fella named Randy.
And because reverse psychology is not not difficult to convey in short form, we went with good ol’ fashioned headlines for social and OOH.
Made with Natalia Davila, Josh McCrary, and Christian Baron.