No one on Earth hates brushing their teeth more than kids. But no one in the entire universe hates it more than Stitch—the messy, mouthy ball of chaos from Disney’s Lilo & Stitch franchise. So, we got P&G to partner with Disney to show kids (and aliens) everywhere how to turn brushing time into a good time.

Made with Simon Philion, Marianna Dutra, Jason Liberatore, Dana Ganci, and Corinne Vance—at Saatchi & Saatchi NY