When you kick pain in the Aspercreme, you feel young again. And when you feel young again, you can do just about anything in the world. Like taking a visit to your local arcade and going ballistic on a game that looks a lot like Dance Dance Revolution, but for legal reasons, isn’t.
This next part isn’t advertising, but it was extremely fun to make. We decided to create fake movie posters to decorate our arcade set, and as the resident Letterboxd addict on the scene, I was tasked with coming up with the ideas for them. We had ‘em all framed up and ready to go, but then the client’s lawyers (remember those guys from earlier?) got cold feet and made us pull them. This job rocks. Anyways, enjoy!
Made with Mike Cicale, Todd Condie, and Joie Ha.
Directed by Marek Partys.